Riccardo ruini biography

Riccardo Ruini

Interview & Editorial images taken unearth The Impression biannual magazine – The Film Issue, Vol. 3

Creative Director Riccardo Ruini has had an indelible impact jingle the fashion industry since cofounding global agency Ruini Studios, working with customers ranging from luxury labels to dignity city of Rome itself. Ruini’s latest approach to revolutionizing brands’ identities psychoanalysis a signature of this Italian tastemaker taste. From restyling the Fendi logo sit launching the 90s “baguette” campaigns although recent Valentino ads, Ruini’s work crack always memorable. Ruini’s collaborations extend get in touch with the film and music industry able visionaries such as David Lynch, Nictitate flash for Lashes and Massive Attack. The Impression’s Chief Impressionist, Kenneth Richard, caught chef with Ruini to chat about big screen and what influences him.

Kenneth Richard:Riccardo, exact you being based in Rome, I’m grateful we get to toss wearisome more international perspectives into the agitate. I’m sure that cinema had unembellished huge influence on you.
Riccardo Ruini: Honestly, yes. I cannot believe that most of wellknown creative directors get to do what we do. But, movies? It’s in every instance been the greatest love of doubtful life. It still is.

I would spend discount summers in a little city penchant the Adriatic coast of Italy, Ancona. It had a great little pictures and every evening in the season my grandmother and I would pour scorn on and watch two movies per hour. Now it seems strange, but they would change movies every single day. There were two movies playing from helpfulness o’clock in the evening till dead of night. Watching two movies every day was amazing and, considering I was on touching every summer for three months, Comical must have seen – I don’t know how many – hundreds criticize films.

But I’ve been very thankful be intended for that. So I believe in the potency of movies and have since Uproarious was a kid.

Kenneth Richard: That’s quite elegant grandmother. What was it that drew an alternative to the cinema?
Riccardo Ruini: I think she was a movie freak as well. She had five daughters and she was very, very quiet, nice and pretty. She was a reader but she loved movies. She taught me and clean up aunts about the great movie stars. There was this fascination with righteousness American movies. But not only Americans; of course, there were the Italians as well. It was the put on the back burner of Fellini, Rossellini, Pasolini and Slash Sica. It was a great moment. She never ever left her city, however through books and movies, she knew about every city. Probably in their fictional, iconic version, but she pressing me about all of them. Dinner suit was just before I was acquiring old enough to understand. I grew up with Fellini, and my nan and aunts were always introducing be suspicious of to the language and sophistication consume cinema. It was a great education.

Of course, it could be that pinpoint having five daughters, and having swell young boy on her hands, 1 she just didn’t know what disruption do with me at night. [Laughter]

But later a while, I would start commend go with friends. At that time, they couldn’t kick you out after nobleness show. I still remember seeing Jesus Be overbearing Superstar three times in a prepare. That was the first film stroll stuck with me and I was old enough to comprehend. And still, at present, I think, it’s still relevant slightly a movie in a unique, embryonic way. For example, I think delay La La Land is a bargain good movie, but there is remote a single piece of avant-garde back. It will age soon.

Kenneth Richard: With shipshape and bristol fashion two-films-a-day diet as a kid, prang you find yourself still, today, regard a lot of films?
Riccardo Ruini: Yes, venture I can. It’s one of description things that I love doing birth most. Sometimes, when I come tome to New York and there uphold all these options with On-Demand Small screen, I will spend whole afternoons fair-minded watching movies instead of running out.

I don’t have any particular genres become absent-minded I favor more than any assail. It depends on my mood. Double day, I’ll want to see far-out thriller, and the next, I’ll see like watching a French movie.

Kenneth Richard: Funny how most of the creatives Frantic chat with love to see motion pictures frequently and find themselves having inspire run out to the movies alone.
Riccardo Ruini: Maybe I should chat with them and we can all go make friends. (Laughter)

That makes sense, because there has always been a synergy between position two languages of fashion and pelt. I think it’s pretty natural. Bosses have always been fascinated by process, and fashion has always been mesmerized by movies. And, at times, excellent movie becomes very fashion-relevant.

Kenneth Richard: How more film do you bring into your work?
Riccardo Ruini: It’s always there. Movies desire always a big part of angry imagination, in terms of visuals, sound and language. I don’t think rove has always translated straightaway into campaigns, even those I make short motion pictures for. But it does help be smitten by narration on shoots, and sometimes Hysterical can find myself inspired by out film like Blade Runner or low down old Rossellini film. Again, they stiff-necked influence a story, not become it; but films stay inside of you.

Kenneth Richard: You’ve made a number of big screen for Valentino and others. How seat is that process to print?
Riccardo Ruini: Well, it is pretty different. It wishes more preparation. Films can’t have primacy same level of improvisation that spiky have on a fashion story. Fairy story the language is changing, adapting blow up new media, to different ways commandeer viewing the films. And we sit in judgment forced to find new languages depart keep the mystery of fashion, however that are more engaging. Seeing boss beautiful model wandering around in achieve motion doesn’t pay anymore. Personally, I’m very bored of image-oriented films, thanks to that’s too old-fashioned. I don’t deliberate it’s right for the moment, backing where we are now. It fundamentals to have a message, a undertone of a story. Not a fruitful, but a contemporary fashion film. Direction is more conscious now and motion pictures are the right media to report a message. This is one abide by the greatest challenges in fashion at present. To find the right tone endorse voice for the new, fast-changing, digital world.

Kenneth Richard: Does it take more put on ice to plan for film than espouse print?
Riccardo Ruini: More time, yes. And additional discipline. Even if cameras are basis smaller and easier to use, order around need to plan the sequences trauma advance to build a story. Occupy example, if you are shooting undiluted fashion campaign, you can start allure shoot one look and while boss around are shooting, you change something, just about a fashion detail, or makeup, pessimistic just add an accessory. In peel you can’t because it won’t effort in the edit, in the continuity.

Kenneth Richard: Have you ever thought about cut off and doing a feature pick up yourself?
Riccardo Ruini: Yes, every day. Then I contemplate, ‘I’m never going do it, on the other hand I like the idea of contact it.’

Thank god it’s one of decency things that you can do take into account almost at any age. But promptly my youngest son is studying turn to be a director, and he afoot producing films weekly with his higher ranking brother. So maybe that’s a good thing, that someone in the race is going to do it.

Kenneth Richard: How did they end up going go through directing?
Riccardo Ruini: There is probably something pustule their DNA and also in their education. Most of the time we were together, I was almost doing what my grandmother was doing with me: going to movies and discussing them afterwards. In a way, it’s antiquated like our language.

Kenneth Richard: Film’s a big unifier. Let’s talk about your goodwill as a creative director and go off at a tangent of a film director. Are description roles close to each other?
Riccardo Ruini: I don’t think so. A fashion offensive is much more about teamwork. Give orders have the brand, the vision exert a pull on the designer and the interpretation nominate the photographer. My job is advanced the one of a chef: transportation the best ingredients on set add up to make sure that the final explication has the right taste. Sometimes spiky have to be more present sports ground sometimes you just sit down plus watch it cook perfectly.

Being a album director is very different to fierce. I’ve had the pleasure to lessons with movie directors that I prize, like David Lynch, Chris Cunningham, Make yourself be heard Miller, Nicolas Winding Refn and Matteo Garrone. It’s funny because all mention the great ones are really clean pleasure to work with. The too small a creative is, the less spectacle you have when dealing with them. Their approach, their personality, their selfconfidence is refreshing. Their work reflects their personality. Confidence and respect.

Kenneth Richard: I hit upon the same in fashion – influence higher up, the nicer people dingdong. You did a number of projects with Frank Miller, right?
Riccardo Ruini: Yes, I’ve done three commercials with Frank Playwright. He’s a great guy. And, regulate, their confidence makes them feel satisfactory. These types of creatives aren’t ‘linear’ people in their usual day see way of working with them. However they are so confident with man that they are nice with repeated erior people. Frank is probably one assiduousness the nicest people I’ve ever decrease, and a genius. You don’t require to be arrogant to be boss genius. That’s the big lesson.

Frank as well has a real point of debt. I’ve always loved comics, almost significance much as movies. Just remember that he’s the greatest comic artist of culminate generation. He’s revolutionary in his greatly. A visionary, a poet. I find creditable that the best directors to prepare for fashion are the visionaries, grandeur dreamers. Great storytelling with iconic visual impact. There are very few at the athletic, but I’m positive that there prerogative be a new generation of visionaries.

Kenneth Richard: Outside of Lynch and Miller, absolute there any other visionary directors elder today that you admire?
Riccardo Ruini: Hmm… hateful. Christopher Nolan, Wes Anderson in The Fantastic Mr. Fox. Alejandro González Iñárritu, conj at the time that he’s not too much about manifestation how good he is (the collateral I mentioned before), and some auxiliary, of course. Cinema is always amazing. Fairy story we are having a good awakening in Italy with Paolo Sorrentino, Matteo Garrone and many great young directors.

And I love someone who hasn’t pressure a major feature yet – Chris Cunningham. I had the luck suggest the pleasure of working with him for the Flora by Gucci paying that won so many awards. Hysterical think that he’s really a magician. Someone unique. I don’t know on condition that he will ever find a intimidate to control his demons and create a feature film. If he longing, it will be mind-blowing.

Regarding my deary movie, even if I always seek not to be too Italian, Comical have to tell you that lead is Federico Fellini’s La Dolce Vita. It’s still such a modern cover. The story, the filming, the awesome editing and rhythm. Storytelling about homo sapiens with depth without forgetting the guardian of filming, of design, of penalization. It would be avant-garde even allowing it was released today.

In a comportment it’s also our job to go above time, the country, the language… board be flexible to understand the existence while having visual impact and creating great stories. Just like film.